KUALA LUMPUR, 1 November 2022 – Boost, a leading regional full-spectrum fintech arm of Axiata, has launched its integration with the world’s largest mobile gaming platform, Google Play. Starting today, all Android users across Malaysia can truly be unstoppable and enjoy uninterrupted gaming and streaming experiences on all Google Play Store apps, powered by Boost’s cross-border payment platform.
This new seamless and secure in-app transaction, made possible through Boost, will pave the way for users to instantaneously purchase credits both on the Google Play Store and within the respective gaming and streaming apps, even as users run out of credits mid-game and mid-stream.
Sheyantha Abeykoon, Group CEO of Boost, said: “We are continuously enhancing our offerings and clearing hurdles for our users, merchants, and partners to fuel winning ambition and achieve unstoppable growth. As entertainment and gaming credit purchases were amongst the top consumer trends on the Boost app, it is a huge opportunity for our partners to propel their growth through our innovative full spectrum fintech solutions to meet increasing consumer demand for more convenient and seamless experiences.”
Sheyantha further commented that: “We are thrilled to be partnering with the world’s largest mobile gaming platform to launch the ‘Play To No End’ integrated in-app payment feature for Android users to enjoy unstoppable gaming and streaming experiences. As Google Play’s direct billing partner, Boost will enable users to make seamless and secure transactions across the Google Play Store, without having to pause or exit any games or content.”
As part of the launch, Boost is running a ‘Play To No End’ promotion from 1 November 2022 until 31 January 2023. During this period, users who pay with Boost on Google Play Store and any Google Play Store apps can enjoy up to RM10 savings*. The first RM5 will be given as a Google Play cashback when you make your first payment on Google Play Store and the second RM5 is in the form of Boost Partner Wallet credit upon making another payment in the following month*.
To activate Boost’s seamless in-app transactions, users will only need to link their Boost account to Google Play, then add Boost as your preferred payment method. Users can do that either through the Boost app via this link (https://bit.ly/BoostxGooglePlayStore) or directly within users’ respective Google Play profile under ‘Payments and Subscriptions’.
*Terms and conditions apply
